Healthcare is full of surprise, unaffordable, bills. 2/3rds of individuals have never even tried to proactively find the price of a healthcare service.

Healthcare companies obfuscate prices, resulting in a dysfunctional market with massive price variability where individuals can pay 2x-20x more than the fair market rate for a service.

For individuals that either don’t have insurance, or have high out of pocket expenses, shopping can save them thousands.

What if prices were transparent, and patients knew to shop? The same way we would never spend $40 on ketchup, we also never spend $3000 on an MRI.

As communities vote with our dollars, prices will come down due to the natural downward forces created by the functional marketplace.